Dieux du Stade - Making of Calendar 2001Movie
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
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Dieux du Stade - Making of Calendar 2001 is a 2004 documentary movie.
The production information lists a runtime of 1h 33m, an original language code of EN.
The credited cast includes Frédéric Michalak, Clément Poitrenaud, Vincent Clerc. The synopsis above summarizes the central premise without adding details beyond the available title information.
